Online dating sites giant Match Group acquires Egyptian dating startup Harmonica to expand into Muslim-majority markets

Online dating sites giant Match Group acquires Egyptian dating startup Harmonica to expand into Muslim-majority markets

Match Group, the web dating giant with a market limit of over $20 billion that owns various dating sites and apps including Tinder, OkCupid, PlentyOfFish, and has obtained Egyptian online dating startup Harmonica, the Dallas-headquartered business announced today in a declaration to MENAbytes, without disclosing monetary information on the deal.

Created in very early 2017 by Sameh Saleh, Tamer Saleh, Shaymaa Aly & Aly Khaled, Harmonica’s app that’s carefully created for Muslims helps users find a life partner that is potential. The software, being a declaration by Match Group records, approaches mobile matchmaking with respect to regional traditions and countries.

It is possible to read more information regarding the way the application works in this piece we’d written year that is last.

“Sameh founded Harmonica after witnessing their cousin as well as other family members try to meet possible husbands through the marriage process that is arranged. He thought technology could facilitate relationships that are meaningful empower singles to meet up their future life lovers, but there have been no items serving their community or handling more conservative cultural norms,” the business explained in a declaration.

Match Group is acquiring the Egyptian startup to provide 33 countries in Asia and MENA which have a big population that is muslim. Harmonica’s little group of 12 full-time workers (like the founders) is joining the US business within the purchase and can evidently ourtime focus on an English app in addition to Harmonica presently comes with A arabic-only application. Harmonica, per declaration, will remain headquartered in Cairo, with Sameh Saleh continuing as CEO. It’ll be Match Group’s office that is first the Middle East.

The US business using this purchase would be dealing with different (fairly smaller) players which have been attempting to solve the difficulty of online dating sites for Muslims, with YC-backed Muzmatch that recently raised $7 million Series A, being probably the most prominent one.

Sameh Saleh, co-founder and CEO of Harmonica, stated, “Two years ago, we founded Harmonica with this siblings, cousins, and buddies in your mind, using the objective of assisting them look for a partner that is perfect. It absolutely was critical that everything we built had been one thing to guard them and express the values which our community cares profoundly about. It had been also essential which our moms and dads could be more comfortable with them making use of our app.”

“We’ve already facilitated a huge selection of marriages simply in Egypt and think that with Match Group’s experience that is vast you can find exciting possibilities ahead,” he included.

Mandy Ginsberg, CEO of Match Group, stated, “As we think of worldwide growth and expansion, you can find huge populations of young singles — mostly across Asia plus the Middle East — which is interested in their life lovers when you look at the forseeable future, and therefore aren’t correctly offered by Western services and products”

“The Harmonica group is not just smart and revolutionary, but has generated a very differentiated and product that is technologically impressive, although early-stage, certainly knows the requirements of this tradition. We think we’ve discovered great skill, with regional expertise and insights which will help us further achieve our worldwide expansion strategy,” she included.

Harmonica ended up being backed 500 Startups (it had been section of their accelerator that is global Flat6Labs Cairo.

Both the investors with this particular purchase have actually completely exited the startup that is egyptian. This is the very very very first high-profile exit for Flat6Labs, one of many earliest and leading accelerators associated with area.

Ramez El-Serafy, CEO of Flat6Labs, commenting from the event, stated, “From time one we’ve had a lot of rely upon Harmonica’s talented group, and their truly innovative wedding matchmaking application; now, we’re delighted that Match Group is sharing exactly the same self- self- confidence in going ahead with this particular deal that is remarkable. This deal marks the very first major Flat6Labs exit with significant comes back on investment in only over a year.”

Harmonica previously this year had additionally accompanied tech Innovation and Entrepreneurship Center’s incubation program. The startup had finished from TIEC’s incubator month that is last.

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